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Would this make you cry as a female advisor?

Last month I started coaching a team of advisors, two men and a younger woman named Meg.  As I read through each of their welcome kits it became immediately apparent that the two men were very progressive, making sure they were balancing their time and lives while building a quality practice.  Meg on the other hand was overworking herself, sacrificing her family time and rarely if ever taking vacation.

While this was just the first call, I knew I had to do something different. I started by explaining my process and then suggested we start with Meg.  I asked my first question “Meg, how long can you keep up this pace?” Bulls eye, I hit a nerve, and she immediately began to cry.

I could see from her paperwork and the feedback from her partners that Meg would never be able to improve her practice until she started to take care of herself first.  She was still working off the “Olde Protocol” he who works the longest and hardest wins. I had to shock her into making some immediate changes which worked.

While I wish this was a unique situation it’s not.  I can’t tell you how many female financial advisors especially working Mom’s feel the need to put in more hours and work harder than their peers and all they are doing is working themselves into the ground.

If you are a female advisor who does too much and works too many hours (you know who you are), if you are a working mother finding limited time for your kids each day, if you are a female advisor who feels guilty taking time off even when you are sick then listen up.

These few words if you choose to embrace them will have the single greatest impact on the growth of your business,

SLOW DOWN, TAKE TIME OFF AND BE GOOD TO YOURSELF FIRST.

The moment you begin to put yourself first everything else will start to fall into place.  You will immediately begin prioritizing what really needs to be done, you will be more motivated knowing you have time for yourself, your peers and partners will start showing you more respect simply because you are respecting yourself. All of this will convert to better business, happier kids and a healthier woman who is excited and energized each and every day.

 

Grow your business marketing to women.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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