Are you positioned to capitalize on the woman’s market? If not, you might reconsider after reading what others are saying:
- “Women are the largest emerging market in the world, twice as big as India and China combined.” -Sylvia Ann Hewlett, Founding President of the Center for Talent Innovation
- “With 70% of women leaving their advisor after they lose their spouse, this is a market no advisor can afford to ignore” –Boston Financial Group
- “Today, women control 51.3%, or $14 trillion, in personal wealth, and that figure is expected to grow to $22 trillion within the next decade.” -Fara Warner, Power of the Purse: How Smart Business Are Adapting to the World’s Most Important Consumers – Women
Advisors must learn to adapt and embrace this new market if they are to participate in the growth over the next decade. Are you prepared and positioned to benefit from this powerful emerging market?
We can help! Answer these 5 simple questions and let us help you determine if you are prepared. We will be looking at where you are with the women’s market, what you might be lacking, and what areas of your business could be enhanced to better engage women.
***Please note this is NOT intended to be a sales pitch nor will there be high-pressure sales or tactics. We know the impact the women’s market will have on every financial advisory practice, your job is to determine what you need to participate and our job is to provide you with the strategy and tools.***
The purpose of our communication is to evaluate your answers and help you recognize what you might need in order to engage women more effectively. We will not automatically add you to our database, instead you must opt in and you can request the type of follow-up you receive; phone, email or both.