The best way to get the results you want from hosting women’s seminars is to know what you want the results to be.
As a financial advisors, you know the ultimate goal is to generate more business the question is how? Whether you are trying to sell a product, schedule a review, generate more referrals or simply WOW your existing clients each objective requires a different and unique approach.
If you are incorporating the same process for all your events think again!
By having a clear understanding of what it is you are trying to accomplish for that one event you are better able to incorporate multiple strategies to emphasize your objective and enhance your ability to accomplish that goal.
Being clear as to your purpose and immediate objective creates a more laser like focus increasing your results.
Are your events engaging women? Or are your female customers still trying to figure out how you can help them — and finding a different advisor as a result?