OK, you get it, women are becoming a force to be reckoned with. You have heard the stats and recognize why women will dramatically influence the growth of your business going forward. Now the question is HOW DO I DO IT!
Women can be complex creatures, I know, because I am one; sometimes I don’t even know why I feel and act a certain way (which drives my husband nuts). While you may never totally understand the way a woman’s mind works, you can implement a marketing blueprint that both attracts and inspires women to become your client. That blueprint is The Keys to the Ladies Room.
The Keys to the Ladies Room is ALL about the “ How To”. It’s not difficult and doesn’t have to be complicated so don’t over think this. By incorporating my Keys, you won’t just begin to turn the ladies heads you will begin to attract more interest from the men. Yep! You heard that right, when you focus on the women’s market and truly feel compelled to get women more engaged in their financial affairs, the men will step up and want to learn more about what you do, and you didn’t even have to prospect them!!
I could tell you this simple model, this step by step blueprint, can transform the way you market your whole practice (and it’s not just about women) and set you up for success for the next decade, but chances are you wouldn’t believe me. The industry has been telling you how to prospect, sell and close the deal for centuries, why would you change now?
I’ll tell you a little secret “Prospecting, Selling and Closing” are gone, done, no longer the most effective method for building a business.
Prospects and clients are demanding more, and it’s the women that are speaking up and stepping out which is helping to carve out this new model and fresh approach for doing business. And it’s not just the prospects and clients that love it, Advisors love this model too.
I was a financial advisor and built a successful business. I attended all the conferences and trainings and learned new methods for asking for referrals; a new process to become more efficient. Now, I’m one step removed from the industry and can see things more objectively, it’s time to change.
There is a revolution going on, I bet even you can feel the tremors and hear the rumbling; women are fueling the move. Don’t wait until there are cracks in your practice and clients are slipping through. It’s time to step up and start making the changes now. All you have to do is start incorporating the Keys to the Ladies room and IMMEDIATELY start attracting more clients of BOTH genders.