Whether it’s a terrorist attack, shifts in the economy, natural disasters or stock market swings clients turn to their financial advisors above all others to gain some sense of perspective and to feel safe.
Our hearts, and prayers go out to the citizens of Paris as they should to all those victims of terrorist aggression. Our country is no longer an isolated mass of land able to ignore the happenings on the other side of the globe which makes your role as a financial advisor even more important. Clients just want to know their money will be protected and available to support their family’s future. Who else can they turn to but you?
No longer the stock broker, today Financial Advisors have become an essential resource for clients, someone they turn to when their sense of safety and security becomes shaken. As an advisor it’s important that you embrace your role, acknowledge the value you bring to your clients and be proactive in easing their fears and concerns.
I applaud you.