skip to Main Content

When Female Financial Advisors Fall out of Cadence

Last week, while on a long hike with my husband I became acutely aware of our cadence. Tired and worn out I found just by staying in step with my husband seemed to make the hike easier.  It reminded me of my days in the US Navy, marching and running in cadence; the rhythm of others just swept you along making the drudgery seem less painful.  I found during our hike that when I would fall out of step with my husband I felt terribly uncomfortable to the point that I would adjust my steps just to get back into cadence and settling in to a sort of comfort zone.  While cadence can be helpful in hikes and runs it can have the opposite impact for female financial advisors.

The financial industry has its own cadence that sweeps you up and pulls you along. It’s almost like a magnetic force causing you to follow the path and the business model created by hundreds of thousands of financial advisors before you.   When you step out of line and incorporate something unique you immediately feel uncomfortable, out of synch as if you are going against the flow of traffic.  As a result in most cases we avoid that discomfort and fall back in line with the cadence of the industry.
As a woman you must remember that this cadence was created by men, for men to attract male clients because that is what worked for them.  While that cadence can facilitate growth for many as a woman chances are you step to the beat of a different drummer (nice pun huh?). But really, it’s so easy for women to get swept away into the traditional cadence of the industry denying yourself the unique talents and qualities that you bring naturally to your business. As a result you eventually lose a part of yourself and with that self goes your energy and passion.
To truly succeed as a woman you must recognize the value of that discomfort when you step out of line, the importance of creating your own rhythm, finding your own stride and the impact this will have on your business.  When you find the courage to break cadence and forge your own path you will feel the true exhilaration that comes from unlimited and authentic success.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×

Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
Back To Top