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When Female Advisors Need a Remodel

As a young girl my daughter Skye was constantly rearranging her room.  I could always hear her moving furniture, she was determined to create a new look, it was almost as if this new look represented a new beginning to her life.  While Skye may have been a bit extreme I too find myself changing the look of our home from time to time, repainting, moving furniture, even getting new drapes. I have found the process invigorating and the new look would create a new energy in me that would reignite every time I walked into the room.  As for my husband he could really care less, in fact he might not even notice the changes for some time(I’m sure many of you women can relate). As a female financial advisor this same phenomenon is not limited to the home or bedroom but can actually have a tremendous impact on your business growth.
In all my years of coaching I have found that while most male advisors are content implementing the same business model and process for the past 25 years, for female financial advisors this constancy may feel stale and create discontent.  Just as we like to create a new look in our home, update our wardrobe or even a new makeup routine why wouldn’t that same concept apply to our business?
So many female financial advisors come to me needing and wanting a change but not really understanding why. It’s as if something is missing in their business and they don’t exactly know what that is.  As we begin working together what they don’t realize is that we are starting the process of remodeling their business.  We start with their focus, their target market, we then recreate their message which becomes the foundation to their new business model.
What is most important here is not necessarily the changes we make (which can also be powerful) but the renewed energy and excitement the female advisors experience through this process.  They LOVE the change; they love the new look and feel to their business and can’t wait to share the new image with everyone in their database.  Reinventing their business becomes a very powerful activity, infusing new life and confidence into their daily activities, all of this can completely recharge the growth of your business.
While your male counterparts may be content with a 25 year routine always remember that you as a woman are different, unique and incredibly competent when you embrace your talents, strengths and individuality.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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