One of my favorite shows on TV is “What not to Wear”. I love watching women who have been stuck in the same old fashion rut foryears totally transform the way they look dress and feel. What is amazing is how resistant they are until they are bribed with $5000 to change; even then they are not totally on board. Every step of the way they fight the process until all of a sudden they start to see how beautiful they really are and then the light goes on.
What has happened to female financial advisors is not that much different; their business has been the same for years, oh sure they may add a new idea, strategy or process to their business from time to time but nothing that makes any substantial change. It’s not until they are totally frustrated that they come to me ready for a marketing makeover. Just talking with them for the first time on the phone I get excited about what is going to happen. I’ve seen it happen a million times and the transformation is amazing.
Most often when a female financial advisor finds me she is not sure she needs or wants coaching but she knows something has to change. Her tone of voice is flat; she often defends what she has built in her business justifying a lack of change and growth. And then she asks about my coaching, it’s at this point that the transformation begins.
By the end of just the introductory call I can feel the energy rise in this female advisor. You can hear the hope in her voice that perhaps this time her investment of time and energy may actually make a difference. The bolder I am on the call, the more direct I am as to what we will do and how my style is totally different the more interested they become. While they hold their enthusiasm in check they can’t help but sound excited about the possibilities.
I think this is what I love the most about my coaching, it’s that initial surprise that there is a different more feminine approach to building a financial advisory business that is fun, exciting and totally unique to the industry.