This quick story may inspire you to rethink your current marketing strategy, especially when it comes to women.
There were 42 women and just two men in the yoga workshop I attended. While it became evident that everyone came seeking something they were missing in their life, what I found fascinating was that half of the women in attendance came because their friend encouraged them.
I immediately realized this is what women do, they share something they like and want with other women in their lives.
This is exactly what we want them to do when they become our client. We want them to share their experience working with you with every woman in their personal network. But for most advisors this isn’t happening.
Is it you?
Is your value overrated?
Are they not happy with your service and performance as their advisor?
I think not. It’s not that they don’t appreciate you or value your relationship, it’s something totally different.
Ask yourself these questions:
- Do your female clients really know how to describe what you do in a way that is inspiring?
- On that note do you know how to present what you do in a way that compels people to want to know more?
- Are you sending regular emails that are enticing and engaging or are you boring your clients with typical market updates?
If you struggle to answer this question then it’s no wonder your clients (especially the women) aren’t sending you more referrals.
This got me thinking and they I began to realize that most of the women who attended this workshop probably shared a link via email with a friend or family member first to introduce the idea and encourage them to sign up (like I did).
They wouldn’t just send the link with a boring introduction like “Thought you would find this of interest.” (YAWN!) Odds are, they created a message that would intrigue and inspire their friends and family to open up the link and learn more. Their email might have looked and sounded a lot like this:
“Remember when you were telling me there is something missing in your life? Well here is the perfect solution, I’m in if you are.”
“A friend emailed me this program and thought you might like it too, it sounds fun and really interesting, let me know what you think?”
They probably made their email personal and intriguing, inspiring the recipient to open the link and prompting the desire for further conversation.
So here is my BIG question: Do your emails do the same?
Are they intriguing your clients and prospects? Do your emails inspire them to think and consider new ideas that they want to share with their friends and family?
Email is a HUGE marketing tool, especially when you are focusing on the women’s market.
Given the right content, and with consistency, your name and message can spread through your community by simply sending two compelling emails a month. The more your clients and prospects are opening your emails, the more you are on their mind and in their conversations.
Action: Rethink your email process, invest some time to do it right or learn more about my Engaging femXadvisor Marketing Membership Program where we have done the work for you.
Using Emails to Inspire Referrals is Easy!
The Engaging femXadvisor Marketing Membership is a simple, affordable and effective solution to helping Financial Advisors attract more female clients AND an opportunity to grow your practice by 25% or MORE.