Using Emails to Inspire Referrals is Easy

This quick story may inspire you to rethink your current marketing strategy, especially when it comes to women.  

There were 42 women and just two men in the yoga workshop I attended. While it became evident that  everyone came seeking something they were missing in their life, what I found fascinating was that half of the women in attendance came because their friend encouraged them.

I immediately realized this is what women do, they share something they like and want with other women in their lives.  

This is exactly what we want them to do when they become our client. We want them to share their experience working with you with every woman in their personal network.  But for most advisors this isn’t happening.

Is it you?

Is your value overrated?

Are they not happy with your service and performance as their advisor?

I think not.  It’s not that they don’t appreciate you or value your relationship, it’s something totally different.

Ask yourself these questions:

  • Do your female clients really know how to describe what you do in a way that is inspiring?
  • On that note do you know how to present what you do in a way that compels people to want to know more?
  • Are you sending regular emails that are enticing and engaging or are you boring your clients with typical market updates?

If you struggle to answer this question then it’s no wonder your clients (especially the women) aren’t sending you more referrals.

This got me thinking and they I began to realize that most of the women who attended this workshop probably shared a link via email with a friend or family member first to introduce the idea and encourage them to sign up (like I did).  

They wouldn’t just send the link with a boring introduction like “Thought you would find this of interest.” (YAWN!) Odds are, they created a message that would intrigue and inspire their friends and family to open up the link and learn more. Their email might have looked and sounded a lot like this:

“Remember when you were telling me there is something missing in your life?  Well here is the perfect solution, I’m in if you are.”

“A friend emailed me this program and thought you might like it too, it sounds fun and really interesting, let me know what you think?”

They probably made their email personal and intriguing, inspiring the recipient to open the link and prompting the desire for further conversation.

So here is my BIG question:  Do your emails do the same?  

Are they intriguing your clients and prospects?  Do your emails inspire them to think and consider new ideas that they want to share with their friends and family?

Email is a HUGE marketing tool, especially when you are focusing on the women’s market.

Given the right content, and with consistency, your name and message can spread through your community by simply sending two compelling emails a month.  The more your clients and prospects are opening your emails, the more you are on their mind and in their conversations.

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MANY FEMALE ADVISORS FEEL UNINSPIRED & “BOXED IN” BY THE TRADITIONAL MODEL FOR DOING BUSINESS.  AT FEMXADVISOR WE PROVIDE A NEW MODEL FOR WOMEN THAT PROVIDES THE COACHING, TOOLS AND A PROVEN BUSINESS FRAMEWORK, THAT PROPEL FEMALE ADVISORS TOWARD GROWING A THRIVING & LIFE-GIVING PRACTICE THEIR WAY.

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Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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