It’s not easy uncovering your true purpose for what you do, much less being able to articulate it. The process requires a lot of introspection, getting to the root of how you want to make an impact with your clients.
With most financial advisors the process starts with uncovering their tribal market but that doesn’t always do it. We then move to writing their compelling message but even that may not hit the nail on the head. Like with Emily, after working hard trying to create her compelling message it was the moment we started writing her story that her message became clear.
It was this moment of clarity when everything became clear and it all fell into place. It was exciting and Emily shared, “I have always felt this but I couldn’t put my finger on it. I didn’t know what it was, much less how to articulate it.”
This is explosive and going forward everything we do and create will have more meaning, purpose and direction. Wooohoooo!