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Tribal Seminars Get Results for Financial Advisors

Knowing your Tribe is the single greatest factor when hosting a seminar.  Understanding who your tribal market is can be the single greatest factor in generating the results you want from your seminar. To develop a powerful seminar program you must commit to and totally embrace the concept of Tribal Marketing.

No, that wasn’t a typo. I have always been a big believer in “target” marketing and have always applied it in my many sales positions. In my coaching and training, however I have found most Financial Advisors highly resistant to the concept. Although intellectually they seem to recognize the value, agreeing to the concept and actually applying it seems to be a huge leap and a difficult stretch for most.

I was introduced to the concept of tribal marketing by Dave Logan and John King in their book Tribal Leadership. Where target marketing has evolved into an over-taught redundant concept, tribal marketing helps to bring the concept home. Tribal marketing helps us to embrace the importance of the “niche” concept and validates the need for its application.

So, what is tribal marketing?

Think of a tribe as a group of people who naturally gravitate to one another based on a commonality. It could be your status in life, your religion or beliefs. A tribe is a group of people with whom you feel comfortable, at ease, and accepted. This is the same feeling we are trying to create in your business.

If you prospect individuals that would naturally be a part of your tribe, the process becomes easier, almost effortless. The clients become more loyal than those you struggled to accept. When you can identify your tribe and your tribal market, you will naturally have a better understanding of the challenges they experience, the things that are important to them and the solutions that appeal to them.

So, why is this concept of tribal marketing so important when talking about seminars?

Probably the most common mistake of all seminars is they are not driven by the needs and interests of a tribal market. So much of the time, we focus on what we think our clients and prospects should be interested in, and not what they actually are interested in. Because of this attitude, many financial advisors have had less than successful events. If we can communicate our understanding of what is important to our market, we are better able to attract their attention and interest.

Before you host your next event be certain you have clearly defined your tribal market and that your topic, venue even invitations reflect the style and interests of your tribal market. Stay focused on your tribal market, their issues and concerns and you will naturally begin to attract more of your ideal clients.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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