Why Tribal Marketing Makes Business Growth Effortless for Advisors

At a recent yoga workshop, I was surprised to see 42 women filling the room. Before the presentation began, I quickly scanned the room searching for my tribe, women that I sensed were like me and shared similar challenges (it’s funny how you can often pick them out without ever even talking to them).

My first criteria was that they looked my age, a 25 year old would have totally different issues and challenges.

While I could relate to a 25 year old (been there done that), she would not be able to truly relate to me; not exactly mutually fulfilling.

I was seeking out seasoned women (I like that word better than “older”) who were well kept or appeared kind of corporate. Then, everyone shared why they were there, and that clinched it for me.

Most of the women I had pegged as my tribal market shared similar challenges, they had invested so much time in their work and caring for others that they had lost a part of themselves.

I immediately wanted to connect with them. I knew we could quickly strike up conversation and find similarities in our lives. We would easily be able to relate to each other.

While I would learn from talking with others, the ability to connect and build a relationship was easier; almost effortless with women in my tribe.

In fact, talking with women in my tribal market would add to my life and actually inspire me, which adds to my desire to continue the relationship.

This is the concept behind “Tribal Marketing”.

Tribal marketing is about seeking out people that you can quickly and easily relate to and they you.

People with whom you share similar personalities, interests, life values, challenges and experiences.

By focusing on your tribal market you will build stronger more productive client relationships that feels effortless.

If that doesn’t motivate you to focus on your tribal market remember this; it is your tribal market that will send you referrals more frequently.

Most clients don’t know your tribe, and don’t know how to describe what you do.

Without identifying your tribe, you can’t develop a unique and compelling message, without a clear message clients and prospects will struggle to describe what you do denying you the opportunity for referrals.

All of those methods (101 ways to ask for referrals), and tactics to inspire more referrals is like putting a band aid on cancer.

Your clients must truly understand who is your tribe and what your message is, then they will freely send you referrals.

When you identify your tribal market then, and ONLY then, can you begin to develop a compelling and intriguing message and brand that ATTRACTS your tribe and naturally inspires more referrals.