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To Promote or Boast

As a woman it’s natural to be humble, we have been taught from an early age not to talk about ourselves yet our male counterparts are quite competent about talking about their strengths and the value they can provide.  Women must learn that there is a difference between promoting vs boasting.
As a female financial advisor your prospects and clients must feel confident in your ability to manage their wealth.  They must feel and hear your confidence in order to build trust and commit to doing business with you.
While women are great at building relationships with clients and prospects many struggle to convert that “Like” to business.  Yes it’s important that prospects and clients “Like” you but what’s more important is that they gain the confidence that you are serious about managing money. They must know that you have the ability to make important and often tough decisions with their money.
As a female financial advisor if you are getting in front of a lot of people but are not closing enough business or perhaps your closing business but never getting the big assets odds are they “like” you but don’t feel confident in your skills as a money manager.
Your job as a female financial advisor is NOT to be everyone’s friend; your job is to convince clients and prospects that your first and most important priority is making smart decisions with their money. If you’re not closing enough business or struggle to get all the assets learn how to turn off the likeability and infuse more promote-ability into your presentation skills.

Grow your business marketing to women.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

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Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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