Women are craving – no, demanding – a more balanced, holistic approach to finance. This isn’t about man vs. woman; it’s about yin and yang, like the balance you find in a great marriage where the man and woman recognize, respect and flow with the strengths of the other gender. When women combine their innate gifts with the wisdom of their male counterparts, and integrate their unique strengths as women in the process of money management, the world of finance takes on a very different feel.
Because women tend to be relationship driven, they are more inclined to invest in long-term relationships. Nurturers by nature, they think of their money differently than the numbers-oriented men. And perhaps most importantly, women are usually motivated by a purpose that runs deeper than a paycheck.
When we acknowledge, support and leverage these qualities, the financial-planning process softens and grows more personal. What’s more, it gets easier on everyone involved – more profitable, more inspired, and much more attractive. It’s important to note that this gender-balanced way of doing business positions you as the advisor of choice for both men and women.
It encourages trust, communicates a sense of ethics, and forms an environment where all of your clients feel well taken care of. The new paradigm also serves the advisor well, regardless of gender. You will no longer have to “defend” your role as a financial advisor; on the contrary, you will inspire greater confidence by saying less and doing more with a service model that is more personal yet less time intensive.
Your relationships with clients will grow stronger, maybe even bordering on friendship, and instead of “prospecting,” you will be out engaging in activities with people of similar interests. Your business growth will be fueled by referrals and new introductions, with a stronger foundation of client loyalty that generates more and more raving fans.
In the Keys to the Ladies Room you will begin to understand the influence women will have on your business and future success. By acknowledging women’s strengths you will immediately begin to create a more female friendly practice. By implementing a more purpose driven business model you will create an environment that builds new relationships faster, inspires greater loyalty from existing clients, attracts more women, generates more referrals and motivates you for years to come.
The Keys to the Ladies Room is about creating a more Purpose Driven Practice that appeals to all genders. This is the new paradigm, and if you invest in the process I present my new book Keys To The Ladies’ Room, it will transform your reality.
