Next week I’m flying to Tampa, Florida to present a full day workshop called “The Keys to the Ladies Room”. The workshop is being hosted by Response Mail Express a direct marketing company who is committed to helping financial advisors tap into the lucrative female market. RME (Response Mail Express) is giving me free rein in creating the program; I think they are in for a bit of a surprise.
In order to help financial advisors better understand how to approach and connect with the female market I want them to experience what women want. Think about the movie with Mel Gibson, What Women Want, it’s almost like I will be handing each of them a box filled with items used frequently by women. Ok so they won’t have to wax their legs or try on panty hose but they will feel almost as uncomfortable with the process.
I especially love my opening presentation, I love incorporating something totally out of character for a professional in financial services. Just about every workshop you attend is basically the same old scenario with the same agenda with perhaps one unique presentation that just wets your whistle. My workshop next week will do a lot more than wet their whistle. The advisors that attend will leave totally excited about their new venture, with not just the tools but a new business model that will make their practice female friendly. My only real question is will they keep their “Pink” journals on their desk in view for all to see?