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The Key’s to the Ladies Room

Next week I’m flying to Tampa, Florida to present a full day workshop called “The Keys to the Ladies Room”. The workshop is being hosted by Response Mail Express a direct marketing company who is committed to helping financial advisors tap into the lucrative female market.  RME (Response Mail Express) is giving me free rein in creating the program; I think they are in for a bit of a surprise.

In order to help financial advisors better understand how to approach and connect with the female market I want them to experience what women want.  Think about the movie with Mel Gibson, What Women Want, it’s almost like I will be handing each of them a box filled with items used frequently by women.  Ok so they won’t have to wax their legs or try on panty hose but they will feel almost as uncomfortable with the process.

I especially love my opening presentation, I love incorporating something totally out of character for a professional in financial services. Just about every workshop you attend is basically the same old scenario with the same agenda with perhaps one unique presentation that just wets your whistle.  My workshop next week will do a lot more than wet their whistle.  The advisors that attend will leave totally excited about their new venture, with not just the tools but a new business model that will make their practice female friendly.  My only real question is will they keep their “Pink” journals on their desk in view for all to see?

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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