The impact of a “NOT” Ideal Client

Not long ago, I was working with “Sara,” a $500,000 producer who obviously had the income to afford a professional coach. Looking back now, I knew from the first moment we spoke that she was not an ideal client, but I engaged her anyway.

With each call, Sara complained bitterly about her environment and wasted a great deal of time, constantly diverting the conversation from the candid moments that make coaching so valuable. She found it difficult to be receptive, or to acknowledge others, and over time this relationship brewed a cloud of negativity so strong that it really got under my skin. I would steel myself for her calls, and before long, I didn’t want to get out of bed on those days. (This is the risk you run when working with a client who is NOT in your tribe.)

One night, venting to my husband, he asked me, “Why do you keep working with her?” That stopped me in my tracks. Staring back at him, I realized two things:

1.     I really wanted to make it work. I wanted to throw every skill and tool I had at her, and see her move from denial to honesty and success.

2.     I really wanted the revenue.

When I really got honest, I realized this relationship with Sara was draining my relationships with other clients. Those calls that came before and after Sara were never up to my standards.

It was costing too much, on too many levels. I finally recognized that my time and my contribution to others are far too valuable to throw at the wrong target, and I graciously concluded our work together.

WHAT A RELIEF! You never really realize the impact of these negative relationships until you let them go.

We have all had “Not so Ideal Clients” who are you working wtih now that is draining your energy?

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