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The impact of a “NOT” Ideal Client

Not long ago, I was working with “Sara,” a $500,000 producer who obviously had the income to afford a professional coach. Looking back now, I knew from the first moment we spoke that she was not an ideal client, but I engaged her anyway.

With each call, Sara complained bitterly about her environment and wasted a great deal of time, constantly diverting the conversation from the candid moments that make coaching so valuable. She found it difficult to be receptive, or to acknowledge others, and over time this relationship brewed a cloud of negativity so strong that it really got under my skin. I would steel myself for her calls, and before long, I didn’t want to get out of bed on those days. (This is the risk you run when working with a client who is NOT in your tribe.)

One night, venting to my husband, he asked me, “Why do you keep working with her?” That stopped me in my tracks. Staring back at him, I realized two things:

1.     I really wanted to make it work. I wanted to throw every skill and tool I had at her, and see her move from denial to honesty and success.

2.     I really wanted the revenue.

When I really got honest, I realized this relationship with Sara was draining my relationships with other clients. Those calls that came before and after Sara were never up to my standards.

It was costing too much, on too many levels. I finally recognized that my time and my contribution to others are far too valuable to throw at the wrong target, and I graciously concluded our work together.

WHAT A RELIEF! You never really realize the impact of these negative relationships until you let them go.

We have all had “Not so Ideal Clients” who are you working wtih now that is draining your energy?

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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