They love it, it doesn’t matter whether they are a male or female advisors, estate planning attorneys, or the CEOs of a major firm; they all agree they need to focus more on the women’s market. When I am able to show them a new business model that has proven to attract more women to their business, they love it, especially when they learn that same business model does a whole lot more than just attract women!
Women are creating a femolution revolution in financial services that is long overdue. Women clients are not happy with their current advisors and are demanding better service. Female advisors are tired of the traditional approach to prospecting and selling and integrating a softer more authentic style to the process.
This combination is squeezing the industry from both sides, creating a femolution revolution that is changing the paradigm in financial services and forcing a change that is refreshing and attractive to clients and advisors alike.
Traditional prospecting has been replaced with relationship building – a more client centric approach with TRUST as the foundation. Selling concepts have been overhauled, focusing more on inspiring change through communication infused with passion. And the high pressured closing skills are being rebuked, shifting to a more motivational style which encourages change for the right reasons.
The Female Trifecta is the new business model for every financial professional who is ready to embrace the new paradigm, lead positive change in the industry, and accelerate growth with less time and effort.