What makes Female Financial Advisors different is that they can Talk the Talk and Walk the Walk. As women we have a natural talent (Diffused Awareness) that allows us to capture everything going on around us. As a result we can often relate to anyone or any client. Whether we have experienced their particular challenges or not our sense of compassion and understanding allows us to connect with most everyone we meet. It is this set of natural characteristics that set us apart as Financial Advisors. Unfortunately many female financial advisors have lost sight of this quality in order to approach the business in the more traditional acceptable manner.
As I coach many female advisors the first step is to help them rediscover those qualities that make them unique. We spend a great deal of time looking within to find what it is that truly drives you, motivates you but more importantly inspires you. It is when we are inspired, driven by a purpose beyond the paycheck that our value shines through. It is this same energy that attracts clients like a magnet. When a female advisor is clear as to her purpose, recognizes her value and can articulate this to a prospective client the need to sell goes out the window. When you truly have conviction in what you do and the value you can provide to a client, this alone sells itself.
In my coaching practice I could provide some systematic process that is all about activity, activity and activity but this success will be short lived. In fact when a business is built in this manner with no concern as to the true mission of the advisor clients become just customers with little loyalty and easily recruited away. In today’s world where trust has become a rarity creating a compelling message that comes from your heart and soul can be that one beacon in the sea of financial services guiding clients to your practice.