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Take What Works and Leave The Rest

Yesterday I had the opportunity to catch up with a friend, a top female executive in the financial services industry. Our conversation caused me to feel both elated and sad; elated because this bright, intelligent woman finally left the corporate world to create her own business. She now works from home and while she has a fabulous husband who has managed the family she now will be able to enjoy her family more. So why did I feel sad? My friend is a woman who came from the executive ranks of the financial services industry, now that she doesn’t have to drink the cool aide she confirmed that the challenges continue for women in the industry.

What is it about our industry, the “Good Old Boy Network” that is so resistant to incorporating the women’s strengths? Companies all over the world are recognizing that it’s not just about adding women to fill the quota that makes a difference.  When companies begin to add and incorporate more of the women’s philosophy and approach to business their revenues grow tremendously. And it’s not about doing things the “Women’s” way, it’s about the blending of both the male and female approach to business, clients, life. God made men and women different for a purpose, neither better nor worse than the other, just different. Why are we so slow to recognize that it is the blending of these two styles that creates such positive change?

For women in the corporate side of the industry, change is difficult and will continue to be. I commend them for their strength, their desire to pave the way, their determination to forge ahead in hopes of improving the opportunities for women to follow, they are the true pioneers. But women who are building a financial advisory practice YOU have the opportunity to incorporate more of your strengths now with really little resistance. All you have to do is make the numbers.

As a female financial advisor you have been weaned and trained to do things the man’s way as this is what has worked for the majority of the industry (as most are men). If you truly want to succeed, if you truly want to make a difference, if you really want to make your numbers you will take from the industry what works for you and incorporate more of you into your business.

Don’t lose who you are as a woman, don’t hide what makes you strong, what makes you effective. You know when a process or business decision doesn’t feel right for you. Go with your instincts. Your instincts are a way for your heart to speak to you, LISTEN.  Stop following the industry and start listening to your heart, the more women succeed the stronger voice we have. The stronger your voice the more you can support those women in management who are trying to make a difference and change this industry for the better.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

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Last Name *

Company *

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Are you Male or Female?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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