There are significant differences between seminar programs designed for the MAN vs. the WOMAN. So many advisors tell me “seminars don’t work anymore”. Well yeah, if you continue to use the more manly, male oriented seminar process and hope to…
Step 1: How to Engage the Audience
The first 10 minutes of your presentation can make or break your event. Your intro can determine how many appointments you get, the number of referrals you receive and your reputation as a great presenter. Therefore how you begin the presentation is one of the most important components to a highly productive event. First you want the audience excited about what you plan to present and anxious to hear your content. Second you want to share your story and compelling introduction so that they are crystal clear who you are, why you do what you do and who you do it for. But unless you get their attention they may not hear anything you have to say so make your intro compelling:
If you are still doing business as usual you may want to consider changing it up. While seminars continue to be a viable source of new business you must stay fresh and rethink how you can attract more qualified prospects to your events to get new business.
Many advisors use a direct marketing company to promote their seminars and events. While this is an effortless way of filling the room it can also be costly if not managed properly. The biggest frustration to this process is buying lunch for someone who is only there for the meal. But there are two strategic methods to get the benefits of a direct marketing process without the unnecessary expense.
When your business goes viral, you know you are on the path to success. That is exactly what happens when you brand yourself as the financial advisor for women, they take you viral. You can dabble in the woman’s’ market or embrace it wholeheartedly knowing the future of the financial services industry lies inside the pocket book of women.
The best way to develop your brand is by
Financial Advisors can reap tremendous benefits by utilizing seminars as their primary business building tool. While most advisors have little to no training I want to spend the next few blogs focused on what it takes to create and effective…