Many advisors are terrific educators, truly adept at explaining the world of investment and finance… but when it comes to seminars, this is NOT what brings in the business. (In fact, sometimes it drives prospects away!)
If you want to deliver a really great presentation, you have to do 3 key things:
- Educate, and
Unfortunately, most advisors focus 99% of their time and energy on educating.
Why? Because it’s boring – and if you lose their attention, you lose their business.
To generate great results from your seminar, you have to do more than deliver a lecture.
Here’s what you need to remember: