“I have so much business coming in and I’m having too much fun I’m almost feeling guilty!!” Amy is kicking butt with her business and she has never worked less. No really, it seems the less she works the more…
Female Financial Advisors who shift their marketing and communication strategies to appeal more to the women’s market immediately inspire more attention from women, gain more respect and appreciation from their husbands and attract more new clients of both genders. That’s…
This is a perfect example of why affluent women are NOT happy with the financial advisor experience. My husband and I were enjoying a nice dinner when an old friend of my husband and his son stopped by our table.…
Let's dive into the third myth that holds back advisors from creating a successful female friendly business model. (Read Myth 1 & Myth 2) Myth #3: "I built a good business, why can't I just keep doing what I'm doing and be successful?" Well let me tell you something, women have created a paradigm shift in the industry. You've…
Let's address myth number two (see myth one) which prevents advisors from capitalizing on a female focused practice. Can a male advisor compete in this female space? (female advisors be ready). Well the answer is, both male and female advisers…
If you're concerned that by focusing on the women's market, you will turn your clients off and deny yourself other prospecting opportunities, you couldn't be further from the truth. Let me tell you my story. When I was…
In the new era of women and millennials, Financial Advisors must embrace a new model that is more personal, makes the advisor more approachable, and inspires and motivates potential clients to act. Selling skills still have their place, but…
It’s time we gave men some credit where credit is due and I’m not just talking to women. Just about every advisor (male or female) who works with me to create a more female friendly practice is afraid to take it too far in fear of alienating the men, yet in most cases the opposite occurs. When you redesign your practice to appeal to women you inspire more interest from men.
Here are 3 compelling reasons why focusing on women attracts more men to your practice:
A typical client presentation comes with charts highlighting asset allocation, bio’s touting licences and accomplishments none of which really tells the prospect who you really are and what you believe. In fact the only real differentiating factor between presentations is the name of the Financial Advisor.
A good prospect presentation must validate who you are and WHY you do what you do. What the prospects see should not say what you are saying but validate your message and enhance the learning experience.
If you had to guess which of your female clients will leave you over the next 5 years? 10 years? Many of your female clients have been with you for 10-20 years they would never leave you, or would they?…