Seminar Tip #1: Creating the Calendar There are many different types of events that can help you achieve your purpose and objective. Each event style is more conducive to a particular audience, venue as well as purpose. Understanding what type…
Many advisors are terrific educators, truly adept at explaining the world of investment and finance… but when it comes to seminars, this is NOT what brings in the business. (In fact, sometimes it drives prospects away!)
If you want to deliver a really great presentation, you have to do 3 key things:
- Educate, and
Unfortunately, most advisors focus 99% of their time and energy on educating.
Why? Because it’s boring – and if you lose their attention, you lose their business.
To generate great results from your seminar, you have to do more than deliver a lecture.
Here’s what you need to remember:
Financial Advisors can reap tremendous benefits by utilizing seminars as their primary business building tool. While most advisors have little to no training I want to spend the next few blogs focused on what it takes to create and effective…