If you are still doing business as usual you may want to consider changing it up. While seminars continue to be a viable source of new business you must stay fresh and rethink how you can attract more qualified prospects to your events to get new business.
Many advisors use a direct marketing company to promote their seminars and events. While this is an effortless way of filling the room it can also be costly if not managed properly. The biggest frustration to this process is buying lunch for someone who is only there for the meal. But there are two strategic methods to get the benefits of a direct marketing process without the unnecessary expense.