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Summer marketing is it worth it?

I’m often asked should I even do any marketing over the summer?  Just that question tells me you don’t understand the concept to marketing.  A good marketing program must be consistent, stopping from time to time only derails all the progress you have made.  While you may not feel or experience the immediate results to your marketing efforts that does not mean they are not working.  So here are a few tips to help you stay on track with your marketing plan:
1.       Keep it simple:  If a marketing plan is too cumbersome there is a high likely hood that it will not be consistent so you must make sure that whatever you do is easy enough to make it happen.  Email is the most efficient source of marketing along with Social Media.  Setting up two drip emails each month is an ideal and the simplest method of keeping your name and face in front of prospects and clients.  Using the same content to generate two status updates on linked in each week you are now leveraging your marketing content to supply two powerful marketing tools.
2.       Make it Personal:  With easy internet access to market research sending a regular market update does not exactly differentiate you from the competition; it’s how you personalize that market update that makes the difference.  While there is still benefits to clients seeing your name in their list of emails (before they delete it) it becomes a more effective tool when they look forward to receiving and even reading your email.
 
Each month select two types of emails, one a market update giving the reader a short personal reason to read the market update ie; “If you were wondering how all the happenings in Europe can actually affect your portfolio you may want to read this article, I found it very understandable and I particularly liked the chart on page 2” This shows them that no only have you read the material you also giving them a more personal reason to read it.
 
Your second email each month can be product focused for example you may want to help clients/prospects understand the importance of Long Term Care so your email may say something like this: “This past year when we had to put my father in a long term care facility I quickly learned how a long term stay could have quickly eaten away the assets my father had set aside to provide for my mother. If this article makes you uneasy then call me” Using your own experiences gives it a more personal twist.

3.       Keep it consistent:  Once you set up your program make sure it becomes a priority. Because you may not feel the immediate results it’s easy to let it slip off your priority list. Don’t underestimate the importance of this process. It may take you less than an hour each month to create and send two emails each month to hundreds maybe even thousands of contacts in your database, all you need is one high net worth prospect to receive your email right when they are deciding what to do with their rollover and up pops your name and message.  If you get one multi-million dollar account from this process would it be worth it?  I think so.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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