skip to Main Content

Startling Reasons Why Female Advisors Must ‘Go For Broke’

She sat across the table from me, diligently working on a new script. I had heard her on a few previous calls with potential clients; her strategy was clear, and her execution process was by the book. She pressed for the sale and ended each call asking for a commitment. But closing the sale was difficult, and the entire process was so much work.

She would come into the office early and stay late and made more contacts than her peers (all male), but her numbers were not what they should be.  Knowing her as well as I did, it was hard to watch her struggle; as a coach, it was challenging for me not to speak up right away, but I knew when she was ready, she would ask for my help.

As a natural achiever, she was constantly searching for the perfect process, the right words that would generate more positive results; perhaps that’s why she finally reached out and asked, “What are some questions I can ask that will help me uncover the issues better?” We talked about her process, and I shared a few questions that could better open up the dialogue. Then, I told her what I believed was her real challenge and what I thought could unleash her success.

“You have all the right lines, you follow the process of your firm, you are doing and saying everything right just as you were taught, but you are not sharing YOU in the call. You are not trusting yourself so you can really listen and feel what has to come next.” She looked at me and said, “I know.”

The moment I said those words, she could feel what I was saying. The entire process she was using was so uncomfortable for her, and it all felt staged. She trusted her managers and was diligent in doing exactly what they were telling her, but, as a result, she was losing her real power—herself. This was a strong, very confident young woman, a former athlete who understood the value of coaching and the importance of following instructions.

But in the financial services industry, coaching and guidance are NOT necessarily conducive to women.

This was a prime example. While management could SEE what she was capable of, they did not know how to coach it out of her. Being the only female advisor in the company, this was not surprising.

These are challenging situations for women and often cause women to lose confidence in their skills and ability over time.  Women have struggled to adapt for way too long; they have natural abilities denied and overlooked. The key is discovering how to integrate the teachings from men into your own strengths as a woman. However, more often than not, instead of integrating, we submerge ourselves in the male model.

So what’s a girl to do?

For this young woman, there were two options:

Go for Broke: Trust that she had the skill sets and start focusing on being more natural and authentic during her phone conversations. She had developed some great skills; now it was time to integrate her unique strengths as a woman and go for it!

OR

Change Jobs: In most cases, I would suggest that you consider changing jobs ONLY after ‘going for broke.’ You will never know what you could achieve until you truly unleash your strengths as a woman. But under some circumstances, you may recognize that your current position will not allow or support your desire to stray from the pack and follow what you know to be a better way of building a business.

Women have conformed, adapted, and stuck it out for way too long. You have nothing to prove to anyone but yourself. When you tune out that inner voice or hide your strengths, you will never achieve your true potential as a financial advisor. 

 

 

 

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×

Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
Back To Top