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Seminar Tip for Female Advisors #3: How to Elevate the Commitment for Your Event

As an advisor, I focused on events to build my business. I needed to have ten people in the room every two weeks for exponential growth. Chatting about these bi-weekly events gave me a reason to engage people in conversation beyond the traditional seminar prospecting script.

Our femXadvisor event strategy is all about relationships. Women advisors and female clients LOVE our model because we provide a non-intrusive way of reaching out to people and engaging them in conversation.

A successful event starts even before the guests arrive. Understanding how to set the stage, create a welcoming environment, and inspire the participant to want to know more begins before they walk through the door. Each connection you have with a prospect leading up to the event is an opportunity to build a relationship, better connect, and establish rapport.

Our femXadvisor seminar model is how you elevate your audience’s receptivity and comfort before your presentation. 

While your RSVP rates may be high, your turnout rate may be less than expected. It’s not enough to know they have agreed to come. You must incorporate a process to elevate that commitment to attend. By incorporating pre-work, enthusiastic confirmation calls, or even logistical calls leading up to the event, you will:

  1. Enhance their commitment to attend
  2. Build anticipation for your event
  3. Cultivate a receptive audience 

For female financial advisors, events are a robust process to create relationships genuinely. Every aspect of our femXadvisor seminar process creates a warm, friendly opportunity to reach out and engage people in conversations.

I remember in my day, other advisors in my office used to call prospects before their events with a dull script, “Hello, I’m just calling to confirm whether you’ll be attending the event. Please let me know.” How BORING! 

We teach female financial advisors how to shift the confirmation calls from boring to engaging.

Try the script we provide to our coaching clients:

“Hello Joan, I’m so thrilled you’re coming to the event! I’ve had such great feedback. I was hoping you could reflect on one question because we will be talking about this at the event. “What is the purpose for your money? Not your financial goals. What is the purpose of your money?” I can’t wait to see you at the next event.”

Advisors must move beyond filling the seats and understand that events are a powerful way to engage people in conversation, which leads to more business.

Are you looking for more event scripts? Order my book, Seminars for the Financial Advisor: Build Your Business with Events and Create a Referral-Generating Machine.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

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Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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