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Seminar Tip for Female Advisors #2: Marketing the Calendar

The most powerful marketing tool female financial advisors will ever use for business growth is marketing their event calendar.

When I hosted my events, everyone I knew would get my event calendar. I even handed it to people I just met and said, “Hey, by the way, why don’t you come to one of my events? I think you’d really like this one.”

My events happened twice a month, every month, so that I could send out a quarterly calendar of my upcoming events. Delivering consistent events every month is so critical to your success as a financial advisor. When people receive your event invitations over and over again, they are thinking, “Wow, this must be working. The women’s event must be really good!” Consistent event marketing validates you as an advisor who makes an impact with women.

3 steps to make events a powerful marketing tool:

  1. Commit to delivering regular seminars for three months.
  2. Create a beautifully designed calendar card to engage and intrigue more interest in your event. Include your mission statement or “Why women story”; it must be authentic. On the back are your upcoming events.
  3. Everywhere you go, share your calendar card. Print out cards to hand to everybody, even a woman you started talking to in the grocery store. Share the digital image on social media and send it to your newsletter.

A successful calendar card is so classy and engaging people don’t want to throw it away because they are not sure whether they can come in three months or not! When you understand the multiple marketing and prospecting benefits of an event program, you’ll leverage your efforts, enhance your results, and exceed expectations about the incredible benefits of a good seminar program. 

Develop your event calendar card and more with the scripts and tools in my book, Seminars for the Financial Advisor: Build Your Business with Events and Create a Referral-Generating Machine.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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