Seminars are a powerful, natural way for female advisors to grow their businesses. The key to a successful event strategy is just that; it requires a strategic approach. Many advisors are hosting a variety of different events and webinars with no real plan!
A powerful event strategy must address:
- Event atmosphere
- Influential ways to market
- Opportunities to deepen commitment
- How to engage the audience
- How to encourage referrals and naturally gain more clients
Ultimately I want your events to market YOU!
I will be sharing four seminar tips as a roadmap to build your business in a meaningful way with events. I want you to understand the nuances of events, how to make them engaging but more importantly, how to create an event strategy that becomes your most successful business-building strategy ever.
If you love inspiring others and want to work more efficiently, stay energized, and focused on your marketing, events continue to be the most effective way to build a thriving financial practice in less time with less effort.
How do you decide which event strategy is the most influential for you?
When I was in the business, I held three types of events to grow my business:
- Branding events to generate new prospects
- Qualifier events identify qualified prospects
- Specialty events to generate more referrals
Start with one event type and start small but be consistent. I always recommend starting with a branding event. Many femXadvisor clients use our Savvy Women Invest on Purpose Seminar program to build a foundation for their event platform. You can also order my book, Seminars for the Financial Advisor: Build Your Business with Events and Create a Referral-Generating Machine.