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Keys to the Ladies Room Video Series: Attracting Female Clients

Step 1: The New Paradigm

The first step to attracting more women to your practice is understanding the new paradigm. In the past the industry focused on 3 core concepts; Prospecting, Selling and Closing all of which are highly abrasive terms to women. Women abhor being prospected, hate to be sold to and turn the other way when you are trying to “close” them.

In order to attract more women clients to your practice you must focus on three new concepts that truly define the new paradigm in financial services.

  • Instead of “Prospecting” think about “Building Relationship” a relationship is built on a foundation of trust and mutual connections.
  • Instead of “Selling” a woman try “inspiring” her to consider other options and opportunities.
  • And stop trying to “close” her but focus on “motivating” her to do what is right for her financial future, this alone requires a deep understanding as to what drives her.

If you recognize the powerful impact this transformation can have on your attracting more women to your practice then consider attending one of my upcoming Keys to the Ladies Room Live workshop.

Grow your business marketing to women.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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