Even female financial advisors need to learn how to more effectively connect with the female client. While for many this comes naturally by becoming more conscious of what you are doing and why it can enhance your ability to connect and attract even more affluent women to your practice. But the factors that work for the female client also work for the female advisors.
At my workshop The Keys to the Ladies Room I work with the audience to uncover the strengths that women bring to the world. We then go through the exercise of understanding how women have used those strengths in all aspects of their lives. The concept being those strengths has served women well so why not apply those same strengths to managing their money.
The same holds true for female financial advisors, especially those that have been weaned and trained in the traditional male industry. If they would only revert back to using their feminine strengths and apply those strengths to managing and growing their business, success will come faster and easier.
In my Savvy Women Invest On Purpose seminar we zero in on three of the most important strengths for women:
- Women are driven by a purpose
- Women require a process
- Women value relationships
As a female financial advisor this is a great place to start, consider the following three strengths and ask yourself the following questions:
- Why is this strength important to me?
- How have I incorporated this strength in other aspects of my life?
- How am I incorporating this strength into my business NOW?
