All the business owners in the building were excited about this weekend. Well, actually it was only the women who were all atwitter because we were getting new carpeting! Woohoo, for us women, this is BIG.
Knowing the end was near, we all shared our disgust with the current carpet.
Every day we walked into the building and had to see this old, stained carpeting; it’s was a downer. But getting new carpets that match the wall color put a new spring in our step!
So why weren’t the men excited?
They really couldn’t be bothered; in fact, some men wondered why we are even getting new carpet; for them, it was a non-event.
For women (like your female clients), esthetics is very important.
- the environment you create,
- the decor,
- even how you package your process, message, and brand.
You can transform the experience for women turning a lackluster experience into a “Tiffany Box” experience they rave about (hello referrals!).
You wouldn’t give a woman a nice gift presented in an old brown bag. Regardless of how much time and effort you put into the gift, if it’s not packaged and presented in a way that women love, your efforts will NOT generate the maximum results.
But what happens when you give her a Tiffany Box?
Everything shifts, and you are so loved and appreciated! The same holds for your business.
To create a positive experience for women, financial advisors must repackage everything they do, including their message and process, that inspires women to take the relationship to a much higher level.