For too long, women have squeezed their feminine nature into the framework of industry protocol – processes that were designed by men, for men, to attract men. For women to succeed, it’s not about working harder, faster, or better.
Women must shed the “old rules” for building a business and start leveraging her innate feminine strengths to accelerate growth.
Let’s be clear about one thing: the masculine model just doesn’t suit the woman’s way of doing business. It’s too impersonal, too structured. Women can’t connect through profiling questionnaires; we start with a warm smile and take it from there.
Most female Advisors have spent their careers adapting to a professional environment that was “less than conducive” to their natural strengths and abilities. These methods often felt uncomfortable, even abrasive to our sensibilities, but we persevered – because no one offered us an alternative.
You see, for women, this business isn’t really about selling…
- It’s about inspiring your clients to do what is right and good for them, for their families and their future.
- It’s about developing lasting relationships and rock-solid client loyalty.
- It’s about distinguishing yourself from the hordes of gray-suited salesmen, and becoming a brilliant advocate for women’s security, independence and financial strength.
Your practice is an extension of who you are and what you want to accomplish in the world. We are purpose-driven creatures, and when we tune into that inner drive and build our business around it, there is no limit to what we can accomplish.