Betty wants to know your past, your family history, and personal experiences so she can uncover what is holding you back. I on the other hand want to know your past, family history and experience to uncover your fuel and passion for growth. In both situations, Betty and I recognize that your life experiences had an impact on who you are and what you do and don’t do well. Uncovering those issues can be highly productive when building a successful practice.
Susan is a perfect example. From the moment I started working with Susan, I quickly learned that her experience with a challenging husband had fueled her desire and passion for helping women become financially confident and independent.
- Together we crafted her compelling message which was clearly designed to attract her tribal market (women who had experienced a divorce). Her new messaging combined with her passion and conviction became magnetic.
- We then built out her event program, weaving it through and around her focus to help women, all of which supported her mission and vision.
- Lastly, we designed her marketing materials and were all ready to launch, that’s when things sort of fizzled out.
I used all my best coaching skills to try and inspire and motivate her to take action. She had everything she needed and was really excited about what we had created, but for some reason she couldn’t launch, she just couldn’t pull the trigger. That’s when I called in Betty the Bag Lady. I realized the experiences that had fueled Susan’s mission and passion were also holding her back. This was beyond my area of expertise.
Betty can work magic; she cuts through all the roadblocks and limiting beliefs, and helps you see what is REAL and what is PERCEIVED. I won’t pretend to know how Betty can read through you and get to the core issues quickly, just as Betty struggles to grasp how I can use the same information and craft a unique and authentic marketing strategy for the Advisor. But what I do know is that for most of us (maybe even all except a few spiritual leaders), your past is a part of who you are; learning how to use your past to fuel business growth is a powerful tool when building a successful practice.