Women speak women, they connect naturally with women. The best thing you can do in order to maximize having a female advisor on your team is to step back, listen and learn.
Women advisors have spent hundreds of years learning from men and their experience in business, but the tables have turned.
The most common question I hear, “Do women advisors have an advantage over male advisors when working with women?”
Yes and no.
Yes, because they understand how women think, what women want, and can naturally empathize with the challenges they face. Given the freedom to create a practice that appeals to their nature as women, the benefits become exponential.
No, because many women clients have been raised to look toward men for investment advice learning to trust them in lieu of clarity and understanding, but those days are quickly ending.
While men can learn to speak woman the faster path to success is to add a woman advisor to your team.
Today women clients want to be engaged, educated and empowered not simply told what to do. Women advisors get that and given the freedom to create a female-friendly environment, she will help you lead the industry by engaging and empowering more women.
This softer approach will help your team attract and retain more women of wealth as well as the men who love them.