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How to Build Your Database

In my last blog I talked about the importance of building a healthy database in order to continually fuel business growth.  Today’s blog is about HOW to build your database.  In the 80’s the way to build your database was cold calling, you could potentially add 10 new people to your list daily, that is 50 leads a week, you do the math.  While it was easier to add leads to your list the lack of technology made it very difficult to consistently drip on your list.  You either mailed them something on a regular basis which is very costly and time intensive or you called them again.  The sheer numbers made the calling a full time job.  Today with cold calling becoming less and less efficient how can we quickly  build a database of leads?

Probably the most effective method of capturing new leads is through seminars.  Creating an opportunity to get in front of 10 – 30 new people each month can not only build your list but drive new business to your practice.  Depending on your need and sense of urgency you can create your own program using your own lists or even a purchased list.  For those more committed consider using a  direct marketing company like Acquire Direct to do the work for you.  Another way to use seminars  might be offering your services as a speaker to local organizations and group events, this is certainly an excellent way to get in front of a larger group with less effort.   As a guest speaker it is important that you have developed a method to collect the names and contact information from all the participants, this usually means offering something for free.

Advertising in a local paper can be an efficient method of gathering leads. I’m not talking about selling a CD, offer something that you can give away for FREE something that is of interest to those that are your target market. In order to recieve the report or free gift they must provide their contact informaiton.   This is one of the more effective methods of adding new leads to your database.

An alternative method is buying a list and sending mailers but again this may be more time intensive costing you just as much when you consider postage and sweat equity.

Finally social media is becoming a more and more effective method in generating leads while marketing your practice.  Becoming an expert at maintaining your social media sites may not be the best use of your time so consider hiring a company like Wired Advisor, they can enhance your effectiveness and receptivity of your media resources.

A fresh and healthy database can fuel your business growth for many years to come.  If buidling your database becomes your focus consider it an important financial investment into the growth of your business.  Odds are you will generate a tremendous return on your investment.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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