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How did we Allow the Industry to Clip our Feathers?

Inside the femXadvisor coaching program, we spend a great deal of time focused on the strengths that advisors bring to the business, specifically what female financial advisors bring to the financial services industry.  

You can explore this with two questions:

  1.  What are women’s natural and unique strengths?
  2. Why is this strength important to the client?

Usually, the answers will come without much need for thought:

  • Good communicators – Can clearly explain topics to clients in a manner easily understood.
  • Excellent at building relationships – So necessary in developing trust today.
  • Nurtures/Empathetic – Clients want someone who can relate and empathize with their issues.
  • Good Listeners – Can uncover issues that the client does not verbalize.
  • Driven by a Purpose – Clients want to feel that their needs come first before your paycheck.
  • Community-oriented – Works very collaboratively with the client.

We can agree that, especially in today’s environment, clients are CRAVING what women bring naturally. 

On the one hand, women readily identify natural strengths that they bring to the business; they then can validate why they are essential and agree that clients are searching for advisors with these strengths.

YET women advisors are not articulating this message to clients or prospects.  

As women in finance, we have lost our way.  We have allowed the industry to clip our feathers.  In our desire to fit in, we have worked hard at blending in and NOT standing out. It’s time we started to STAND OUT and SPEAK UP.

 

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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