Seminar Tip #2: Creating the Calendar
There are many different types of events that can help you achieve your purpose and objective. Each event style is more conducive to a particular audience, venue as well as purpose. Understanding what type of event is most suitable to achieving your goals is essential when creating your event calendar. Feeder events tend to generate new prospects, Qualifier events weed out the qualified prospects and Specialty events can effectively generate more referrals. Understanding the unique value of each can more effectively leverage your efforts.
Your target market must also play a critical role in determining the style of event you choose, understanding the difference between Seminars and Events, Focus Groups and Workshops, Cluster Lunches and Forums is essential in creating an environment that enhances results. Knowing how to effectively use each event to accomplish your goal is critical to your success. Watch for Seminar tip #3 in my next blog.