Financial Advisor Asks: Can women be a secondary market for me?

Dear Adri,
If I want to focus more on women do I have to make it my complete focus? What about all my existing clients, if I start marketing more to women will I alienate the men. I see the importance of focusing on women just not sure what’s the best path for me to take.
-Signed Ready to focus

Dear Ready to Focus,

The beautiful aspect of the women’s market is that it can be a primary OR secondary market and work effectively either way. But let me clarify an important point:

  • When you start to focus on women not only do you attract more attention and interest from women but the men love it too. You will gain far more business than you can ever lose when focusing on women.

That being said there are really two ways to go. If you already have a clearly defined market and have built your business and reputation for this market, then making women a secondary market would be your best approach. As a secondary market you can create a tab on your website specific to women including a message and process focused solely on women validating your commitment. Remember if you say you focus on women then you must prove it.

Or perhaps you are like most advisors with a hodgepodge of clients with no real message, brand or focus to your business. If this is you then making women your primary market and focus can be highly productive. This primary focus may feel like a scarier route as you must put your new messaging about women front and center on your homepage, but as you develop your brand, message and new process you will begin to gain more clarity, focus, direction while inspiring more interest and attracting more clients.

Whatever path you choose, as you begin to uncover and share your purpose for focusing on women you will immediately intrigue and attract more interest in your business from both genders.

Signed,
Adri

Are you ready to stop dabbling in the women’s market and start getting immediate results from your focus on women? Sign-up for my Power Coaching program and get ready for new passion and energy into your practice with 3 calls for 3 months using 3 strategies. Learn more with a free 20 minute information call, click here to schedule a call with Adri.

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After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

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Are you Male or Female?

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