I have to say I am quite impressed. More male advisors have purchased my new seminar Savvy Women Invest on Purpose than female advisors!  While I have preached the value and benefits of targeting the female market I rarely encounter a male advisor who is really recognizing the time is now.  What is interesting is that many of the male advisors recognize that the more they reach out to the female client the more they will attract the male client as well. 

The reality is most men WANT their wives engaged in the financial affairs they just don’t know how to get them interested. A prime example of this was when my client Haly hosted her first Savvy Women event. Before the event began her first response call to her invitation was from a man with over $900,000. He called to say he saw her invitation and has been wanting his wife to become more involved. He then said “We have about $900,000 we want to rollover, can we come in and see you?” Now THAT is a great testimonial.

I work with so many female advisors who are quite passionate about targeting the female client yet even they are a bit nervous about painting themselves into a corner. The fear is that if they create their compelling message based on the female market they will miss out on all the other male client opportunities. This can’t be further from the truth. 

As you share your title, focus and compelling message all of which is geared towards attracting more female clients all you have to do is ask the man you are speaking with “Mr. Smith how involved is your wife?  What will happen when you pass and she is left managing all the money?  Wouldn’t you like her more engaged and feeling more confident about making financial decisions?”

” Well that’s what I do!”