skip to Main Content

Female Financial Advisors Need To Stop Being So Nice

Stop being so NICE. I can’t tell you how many women I have coached and their desire to be LIKED is their biggest hurdle to success.  Being nice, warm and personable is definitely an asset as a financial advisor; those same skills allow you to develop relationships with prospective clients faster with a stronger foundation of trust.  The problem is you have to learn how and when to turn off Ms. Nice and turn on Ms. Serious.

There are three things that are critical in building a new relationship and turning that relationship into a new client. You must have great interpersonal skills, effective communication skills and be able to demonstrate your expertise in the business.  Where most men are great at displaying their expertise in the business and investment world they often lack the interpersonal and communication skills so needed in today’s environment.  Women on the other hand are naturally strong in the interpersonal and communication side but often shy away from coming on too strong when presenting their investment know how, a BIG mistake.

While it’s important to be liked prospective also need to feel confident that you can properly manage their millions of dollars. Without having a strong opinion and a defined approach you are denying yourself the ability to actually turn this relationship into business.  There are a few things that can help with this process:

  1. Always have a strong opinion about the markets and a way to validate that opinion; this doesn’t mean you have to give a dissertation but it does mean you have to articulate quickly and concisely where you think the market is going and why.
  2. Always have a product or strategy that you are excited about and can incorporate into the conversation.  Even if you use other client situations as examples you must always be able to present an idea that the prospective client can wrap their arms around.
  3. You must be comfortable asking about money. Just by asking about their money, how much they have accumulated you are exuding confidence. A financial advisor asking about money is like a Dr. asking about symptoms; it is part of the job. If asking about their money is uncomfortable GET OVER IT.
  4. Always make a suggestion or recommendation as to what the prospect should consider doing next whether that is meeting with you or even a CPA. You must be able to articulate what you see as a potential problem and let them know loud and clear you have the solution.  If they are sharing information with you they will be receptive to your suggestions and advise, step into this place and help them do the right thing.

 

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×

Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
Back To Top