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Female Financial Advisors CAN Have it All

Female Financial Advisors CAN Have it All

The Wall Street Journal had a great article 10 years ago that is still relevant to female financial advisors today. Sharon Hadary, the author understands that women’s success is based on two very fundamental issues:

The first is our own self –limiting view of ourselves, our businesses and the opportunities available to us. 

The second and equally problematic are the stereotypes, perceptions and expectations of the business world. For female financial advisors it is the male oriented financial services industry that they must contend with.

Women Learn from Women

The problem in the financial services industry as with most male dominated industries is that our number are too low and even lower are those that have succeeded.  Those women that have succeeded in their role as a financial advisor often had to make tremendous sacrifices, both personally, emotionally, even physically to gain the respect and recognition they deserved, not exactly a path I want to follow.  Success in the financial industry is most often measured by the size of the paycheck and the big corner office, yet many women become financial advisors for reasons other than a big paycheck.

What many female financial advisors don’t yet realize is that they can have both.  

As a female financial advisor you can be driven by a purpose AND have the big paycheck and corner office and that is a wonderful thing.

In fact more often than not it is when we stay true to our purpose; stay focused on what is important to us that we are better able to achieve the success both personally, emotionally as well as monetarily. 

The reality is that in business the role models have been men, the training is designed around what works best for the men, the way success is measured is based on what is important to men.  As women we must define our own measures of success, build out the business model that works best for women and begin working with and focusing on training, coaching and organizations that are filled with women.  This alone helps us improve our self-image, provides more opportunities as well as the advice and guidance we need to achieve success as women in business.

WSJ  “Why Are Women-Owned Firms Smaller Than Men-Owned Ones?” Monday May 17 Section R.

Grow your business marketing to women.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

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Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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