The Wall Street Journal had a great article 10 years ago that is still relevant to female financial advisors today. Sharon Hadary, the author understands that women’s success is based on two very fundamental issues:
The first is our own self –limiting view of ourselves, our businesses and the opportunities available to us.
The second and equally problematic are the stereotypes, perceptions and expectations of the business world. For female financial advisors it is the male oriented financial services industry that they must contend with.
Women Learn from Women
The problem in the financial services industry as with most male dominated industries is that our number are too low and even lower are those that have succeeded. Those women that have succeeded in their role as a financial advisor often had to make tremendous sacrifices, both personally, emotionally, even physically to gain the respect and recognition they deserved, not exactly a path I want to follow. Success in the financial industry is most often measured by the size of the paycheck and the big corner office, yet many women become financial advisors for reasons other than a big paycheck.
What many female financial advisors don’t yet realize is that they can have both.
As a female financial advisor you can be driven by a purpose AND have the big paycheck and corner office and that is a wonderful thing.
In fact more often than not it is when we stay true to our purpose; stay focused on what is important to us that we are better able to achieve the success both personally, emotionally as well as monetarily.
The reality is that in business the role models have been men, the training is designed around what works best for the men, the way success is measured is based on what is important to men. As women we must define our own measures of success, build out the business model that works best for women and begin working with and focusing on training, coaching and organizations that are filled with women. This alone helps us improve our self-image, provides more opportunities as well as the advice and guidance we need to achieve success as women in business.
WSJ “Why Are Women-Owned Firms Smaller Than Men-Owned Ones?” Monday May 17 Section R.