Statistics indicate that women will soon be controlling the majority of the country’s wealth. This realization has really shaken up an industry that has long ignored the female segment of the market. Masculine marketing campaigns were redesigned to catch a woman’s attention, and educating Advisors about the specific needs and concerns of women has suddenly become a focus.
At the same time, we are still reeling from the meltdown of 2009. Bernie Madoff, Enron and derivatives will haunt our industry, and our clients, for a long time – a stain of greed and corruption that will be hard to escape.
With a traumatized industry, increasing numbers of women controlling wealth, the role of female Advisors is more important than ever, I believe the time is right for a revolution in financial services – and I see women leading the way.
The Time is Right for Feminine Traits in the Financial Industry
A higher level of ethics
Gatherer vs. Hunter
Oriented toward more security, less risks
Female Advisors the time is NOW. Don’t overlook the power of your natural strengths, the industry is craving what you provide naturally. Be yourself in EVERY aspect of your business and the business will come.