Now is the time when the strengths of female financial advisors really kick in. These volatile markets creates lot’s of emotions in clients and prospects, women are naturally great at helping others work through emotional concerns, now is no different.
It’s not enough today to just give clients a regurgitated report from one of the million analysts YOU have to have be able to empathize and relate to your clients today acknowledging their fears and not disregarding their concerns.
I heard an interesting point at a recent conference of money managers, he said “It’s not enough to just share what is happening in the markets, you have to have a plan.” I TOTALLY agree with this key point. I realize that just because the markets are experience huge swings you can’t disregard your original plan or philosophy which supports your investment decisions but giving clients SOME other options is important. Just as the markets are real so are their fears.
The key here is to present a plan based on further movement or triggers going forward it’s not about making changes TODAY in the heat of the moment. Often times when you are able to delay the decision making process the emotions settle down and more rational reasoning kicks in.
And don’t limit this approach to just clients, prospects need your help now as well, this is a great opportunity to reach out to all your prospects and show them the value you bring especially when times are tough.