Stop searching for the latest and greatest idea to grow your business. All you need is your Compelling Message.
It took Janet five months to commit and finally get it, and now, she is on fire. Everyone she speaks with is so interested in what she has to say, and they keep asking for more.
Janet experienced two significant shifts during our work together. I mean BIG changes, fueled by astonishing results.
The first was when she stopped resisting and fully committed to creating a female-friendly practice. She was on the fence for so long, worried about how the men would react.
During a coaching call, I took the time to break it down for her. I asked, “What percentage of the men you know would truly be insulted if you are marketing to women (their wives) and encouraging them to become more engaged in their financial affairs?”
Her answer was, “Maybe 10%”.
I said, “Janet, you know focusing on women is a powerful path for growing your business, and yet, you are preventing yourself from moving forward for 10% of the male population that you wouldn’t want as a client anyway.”
She meekly mumbled, “Okay, I get it.”
The light just turned green.
This awareness was a HUGE shift. She was finally fully committed. We finalized her message, connected with a web designer, and everything started coming together. Just seeing it come to life gave her renewed energy; you could hear it in her voice.
And then she hit another wall.
After spending a week with a few other couples, she came to my coaching call feeling discouraged and unsure of herself.
I asked what happened; she explained that one of the husbands they were vacationing with, after hearing her talk about the work we were doing, asked, “So Janet, what makes you different?”
In regards to her response, she told me, “I just stumbled.”
I asked, “What does make you different, Janet?”
After a long pause, she started to spew the same old crap, talking about her experience, tenure, and credentials.
I responded, “Whoa, whoa, whoa… go back to your message, Janet.
Read your story of why you care about women. Describe your Tiffany box process and share your compelling message”. After rereading her story and message, I said, “That’s what makes you different!!”
Again, the light bulb went on.
Since then, she has been on FIRE.
On our last coaching call, she told me about five conversations where she shared her message. Every time, it stimulated highly engaging discussions about women and money, moving her closer to gain new business. Then, the next day after coaching, I received the following message from Janet in an email.
I finally met with a family law litigator this morning – have been trying to get together for coffee for 6 months. Her question – Tell me about your work – I said, “funny you should ask, I’m ready to launch my “Engaging Women” program, and I nailed my intro we created!
We’re scheduling a meeting in early Nov. and she’s bringing a CPA she’s been working with to plan out focus groups/round table gatherings for women. She would love to speak/present – “When can we do that? We can do that at my club, I could tap Junior League – I’m a sustaining member….”
OK – so put me in the camp of listening to you SAY that this would happen & not really believing it – well, I believe. And I am grateful.
Create your authentic, compelling message with our tool: Compelling Introduction Script. Download our tool to launch your new message and get your business fired up.