While my real passion is helping female financial advisors better leverage their strengths to accelerate the growth of their business, I get such a kick out of the men I coach. Perhaps it’s just the kind of male financial advisors that I attract to my business but even they enjoy the bold yet touchy-feely coaching style. While we assume that its just women that feel smothered and restrained within the confines of the industry protocol, its not. Even men feel frustrated with the system, bored with the same old process’s causing them to search for something new, something more.
This past month I started working with a very successful team of advisors. The team consists of 3 male advisors and just 1 woman. I’m not sure how she convinced them that they should work with me but I’m glad she did. In just 3 calls they have already defined their target market and developed their compelling script using real vocabulary which inspires interest.
At the end of each call I ask the group what was the best part of the call for them. They love the focus, they realize they really didn’t have a tribal/target market. They are embracing the new vocabulary, they realize it is more interesting, compelling, intriguing. They love the fact that they are saying more with 75% fewer words.
While these advisors were uncertain about what they were going to experience working with a coach they are now certain that they are moving their business to a better place, a more productive place while having fun in the process.