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Even Male Dr.s Experience Female Attrition

On the plane headed to Tampa to present my new workshop “The Key’s to the Ladies Room”  I sat between two Doctors.  While I was reviewing my presentation on power point they couldn’t help but comment.  I explained “The Keys to the Ladies Room” is to help advisors learn how to better connect with the affluent female client. Well boy did this open a can of worms.

The Dr. on my right , an Oncologist proceeded to tell me that even he loses female clients to other female Dr.s. I shared some of the key points of the presentation hoping that they would grasp the importance of approaching women differently; unfortunately all they did was talk. After 20 minutes I finally shut my laptop as I knew I wouldn’t have a chance to review further.

While the Dr.’s said they had a good rapport with women and understood what women need they spent very little time listening or even asking me questions to learn more, it ended up being all about them.  I’m not going to say this is a purely male trait, I’m sure there is some Physician egotism involved but their lack of real interest validated that they would continue to experience further attrition as more female Dr’s enter their world.

Whether you are a male or female advisor, if you want to head off inevitable attrition you must begin to address the needs and want’s of the female clients TODAY.

Ready to reignite business growth & create an extraordinary life, your way?

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

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Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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