Even men are starting to embrace the new feminine or gender-balanced approach to building a financial practice. I started coaching two new male financial advisors this week. In both cases I shared with them the importance of embracing the feminine way of doing business.
They loved it!
Men are changing and evolving, the problem is the industry continues to promote the “old fashioned” way of doing business.
As female advisors you have a responsibility to yourself as well as to the industry to begin recognizing and leveraging your feminine traits in order to influence the industry perception and training.
In both of my coaching sessions my first objective was to uncover who they really are. They both had tremendous experience and backgrounds but it was clear they lacked confidence in their true value as a financial advisor.
Like most of the women I work with their desire to add value, commitment to doing what is right for the client clearly conflicted with the traditional methods they learned to grow their business.
All I had to do was release them from these methods and they both breathed a sigh of relief. Each of them had their own unique knowledge and life experiences which they had yet to tap into. As we move forward in the coaching process these same experiences will become the root of their business model.
There are so many fabulous financial advisors out there, both female and male advisors who truly have a desire to provide value, who are driven by a purpose with a paycheck as the bonus for doing what they love.
Unfortunately the industry has unintentionally misguided them forcing them to adapt to typical industry methods that actually prevent them from succeeding.
As an Advisor you must question every aspect of the business, evaluate every idea and method to determine does this strategy allow me to truly leverage my strengths as a person.
When you build a practice based on who you are inside you build a practice that becomes effortless.
We are offering a free webinar to help you understand how the femXadvisor process can generate exponential growth in your practice. Save your spot here!
