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When Markets Tumble, Don’t Let Your Female Clients Leave

When Markets Tumble, Don't Let Your Female Clients Leave

When markets tumble, all clients get anxious, but volatile markets undermine any sense of safety and comfort for many women, creating fear and unrest.  

Many women lack the years of experience managing their investments to understand the natural volatility and investment cycles. With this lack of knowledge, women want the added assurance that their decisions were the right decisions for their future.

When there is fear, relationships can quickly fall apart, and it’s not uncommon to find women seeking advice from alternative sources.

Take the time during these volatile periods to reach out to your female clients repeatedly if need be. Call to give her that sense of comfort, knowing you are there watching out for her money.

Here are 5 ways advisors must approach and guide women through volatile markets:

  1. Remind her of the progress that has been made in her accounts. Focus only on the numbers that make total sense to her. Don’t overwhelm her with numbers and statistics; this only adds to her sense of anxiety.  

  2. Ask her questions, get to the root of her concern. The source is not always what they initially communicate.

  3. Focus on what she needs to live her life and give her a healthy perspective on her progress and financial status.

  4. Don’t disregard her fears; acknowledge her fears but help her understand that this has happened before and why the future is outlook is optimistic.

  5. As you break down her positions, remind her of the function of each part, “Some investments are for growth or accelerated growth, others for income and others for safety.”  Use this time as an opportunity to help her recognize the value of asset allocation and staying balanced in the markets, whether they are rapidly going up or down.

You can’t call too much, but not contacting her enough can create severe cracks in your client-advisor relationship.

And if some other advisors are providing more consistent perspectives and reassuring, these volatile markets are creating more downside for you that goes far beyond the value of investments.

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

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Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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