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Does your office make female clients feel right at home?

If you want to make points with women then change your décor. The dark wood conference tables with black leather high back chairs doesn’t do it for women. Taking charge of their financial affairs is such an uncomfortable aspect for many women just getting them in for a meeting is a challenge. But then they are ushered into a dark room set up like a corporate board room, not exactly conducive to getting the women to relax.

I recently visited an office of a financial advisory firm that is making great strides in their desire to capture the women’s market in their community. They have developed their unique name and brand. They have designed their website and brochures and are teaching classes for women at a local college. In my book The Keys to the Ladies Room, they are doing everything right until the woman walks through the door for an appointment.

In my tour of their facilities I saw they had two conference rooms, the larger room with the long boardroom table and the smaller room with an oval table that seats maybe 6. I told them if you want to make this work and really get the women to commit to working with you then redecorate that 2nd conference room and make it totally female.

Pam Pickens at Morgan Stanley in Newport Beach California redecorated her traditional Smith Barney office adding a beautiful white marble desk, antique white credenza, a client chair upholstered in an animal print with 4 beautiful chairs around a small glass table. Her female clients LOVE it and feel right at home. Here’s what’s funny, after her office was completed the male advisors would walk by and say nothing and the women in the office would peak in the door and whisper “I LOVE your office!”

Think about it, a woman walks into your office, will she feel warm and fuzzy or uptight and uncomfortable?

Are you doing enough to keep your female clients happy? Lets find out.

After completing this 10-question survey, we will review your answers and provide you with recommended tools and strategies to meet your needs.

Do you have a story that tells women why you care about them?

Does your message about what you do appeal to women?

Is your message compelling enough to inspire further interest from both genders?

Have you carved out a place for women on your website?

Do you send regular emails that are of interest to women?

Do you post women friendly content on social media?

Do you host events and seminars for women only?

Is your office decorated in a way that women love?

Do you communicate in a way that women understand?

Are you getting enough referrals from women in your database?

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

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Tell us a little about your business, and we’ll let you know what strategies will best help your business grow.

I want to strengthen my relationship with my female clients in order to prevent future attrition.

I want to actively attract more women in a way that inspires more referrals to my practice.

I currently focus on women and want a source of ideas, strategies and a supportive network to enhance my efforts.

I want a seminar process that both engages women more effectively and helps brand me in my community as the advisor that cares about women.

I want to make women a primary focus to my future marketing, but want a proven plan and process that is easy and effective.

Please provide us with your contact info, so we can send you your results!

First Name *

Last Name *

Company *

Email*

Phone Number *

Are you Male or Female?

Would you like to join Adri’s email database: Including marketing advice from Adri, updates on her latest coaching programs and direct access to her blog?

×
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